Jaco Cloete

Jaco Cloete · Creative Strategist

Autistically engineering cold traffic ads for expensive shit.

  • Meta
  • YouTube
  • LinkedIn
Book a call
$0M
Made for clients
$0K/mo
Ad spend managed
0M
Email list managed
0 years
Experience

Receipts

  • I made Tai Lopez $425,000 profit in 90 days off $500,000 a month in ad spend and a 6 million subscriber list, using Meta ads, VSLs, sales pages and emails.
  • I made a real estate info brand $11.8 million in 12 months from cold ads filling monthly in-person summits, using webinar and live event funnels.
  • I made Beverly Hills Publishing over $10 million off a single VSL that produced buyers at $150,000 a deal.
  • I made a Canadian real estate info brand $2 million CAD from cold ads feeding a quarterly 7-day challenge, using a challenge funnel and email.
  • I booked a cybersecurity analyst at Microsoft 42 qualified calls in 30 days at $6,750 each, straight off cold traffic into an appointment funnel.
  • I took Portable Professional from 150,000 to 285,000 subscribers in 6 months and built a 1,000+ buyer waitlist for a $150 program, using YouTube strategy and email.

Worked with

Tai Lopez
Tai Lopez
Levered Company
Levered Company
Beverly Hills Publishing
Beverly Hills Publishing
Jackson Hightower
Jackson Hightower
Alex Leon
Alex Leon
Portable Professional
Portable Professional
Shaun Overton
Shaun Overton
Upwork
Upwork
Hopkins Farm Creamery
Hopkins Farm Creamery
The Employed Millionaire
The Employed Millionaire
DigiFox Media
DigiFox Media
CyThority
CyThority
BreathePay
BreathePay
BrandGate US
BrandGate US
Hesleps
Hesleps
PRSNT
PRSNT
Dr. Jodie-Ann
Dr. Jodie-Ann
The Data Privacy Lawyer
The Data Privacy Lawyer

What I actually do

  • Angles and concepts
  • Hooks and ad scripts
  • Creative briefs and shot lists
  • VSLs and advertorials
  • Landing pages and offer structure
  • Directing creators and editors
  • Managing ad accounts and media buying

Fit check

Good fit

  • You sell something expensive
  • Info products, courses, coaching and high-ticket services
  • B2B SaaS
  • DTC physical products with a real price tag — ie. saunas, cold plunges, e-bikes, mattresses, home gym equipment, furniture
  • Anything where someone books a call before they pay

Bad fit

  • ×You want to micromanage me
  • ×You need me to edit the videos or design the graphics myself
  • ×You're selling something cheap
  • ×You won't give me ad account access
  • ×You pay late
  • ×You want better ads to fix an offer that isn't working
  • ×You're a dick

My story

Jaco sprinting on the track
Jaco at his graduation
Jaco and his wife by the coast

I ran track in South Africa, trained through school and qualified to compete for South Africa. A torn hamstring on a cold Saturday morning ended that.

University came next — psychology and fitness. Then a stretch playing Clash of Clans professionally, which is a real job, briefly.

COVID shut everything down and I started marketing myself as an online personal trainer. That is how I got into marketing at all. It worked well enough that other South African brands asked me to do it for them.

The US came after that, and Tai Lopez was where it really started.

I got married last year. These days I work from the coast, five minutes from the beach, with my wife and our daughter.

Testimonials

"I'm trying to find who the leader is… Jaco. You can be the leader. So — give the mic to the mother-fucker who knows how to use ChatGPT."
Tai Lopez · multi 9-figure entrepreneur
"He's a killer direct response copywriter. Very, very strong… he cares and gives a shit."
Jackson Hightower · 7-figure performance coach
"Crushes all your deliverability obstacles. You have no idea how many courses I've enrolled in to get what you have there."
Anthony · multi 6-figure life coach
"Incredibly fast learner, picked up our brand voice in no time. All of his work is very high quality, and everything is delivered on time."
Megan · 336K subscribers, travel
Jackson Hightower
Dom Roland
Alta
Eyakem

FAQ

1. How fast can you start?

The faster your invoice hits the faster I get started.

2. Do you write the copy or just the strategy?

Both.

3. Do you manage the ad account?

If you want me to. Some clients have a media buyer and I hand them briefs. Some hand me the account.

4. Do you produce the creative?

I'll do image ad creatives via Higgsfield.

5. What do you need from me?

To fulfill your invoices on time. Oh and ad account access helps.

6. What does it cost?

Engagements start at $3k/mo plus negotiable performance bonuses.